GQ Middle East - Men of the Year
2025
GQ Middle East required the inaugural execution of its flagship Men of the Year celebration under the Condé Nast umbrella. The brief was to deliver the social event of the year, honouring the region’s key culture-shifters and global icons. The event needed to perfectly embody GQ’s spirit—bold, stylish, and deeply rooted in culture—while facilitating unparalleled red carpet moments and maintaining immaculate attention to every high-end detail.
We conceptualized the event as a celebration of "Modern Red Carpet," transforming Maison Revka at the Delano Dubai into a hub of sleek glamour and cultural energy. The design utilized bold red draping throughout the venue and a striking media wall to maximize celebrity photography. The experience was meticulously choreographed, flowing from a star-studded red carpet and award ceremony to an intimate dinner, culminating in an afterparty with live DJ sets, perfectly reflecting GQ’s sophisticated, bold spirit.
The celebration was an unqualified success that immediately became a cultural statement, proving GQ Middle East’s ascending influence. The stellar lineup of regional and international co-hosts (including Haifa Wehbe, Mo Amer, and Lucien Laviscount) and attendees generated massive excitement, driving widespread social media buzz and press coverage across the UAE and beyond. By delivering a flawless, high-glamour event, we not only raised the bar for regional awards but solidified GQ’s position as the definitive voice for style and influence in the Middle East.
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