Gold List Party - Condé Nast
2025
To celebrate the official launch of Condé Nast in the Middle East and the first-ever live iteration of Traveller’s ‘Gold List,’ the client needed an event that felt both significant and effortless. With global leadership like Anna Wintour and Roger Lynch traveling from New York to attend, the pressure was on to host 300 of the region’s most influential figures in a way that felt like a true cultural milestone.
We took inspiration from the "Golden Hour," hosting the party at Jumeirah Beach Hotel’s Nuska Gardens to make the most of the sunset. Our production was designed to work with the natural light—shimmering elements and warm tones that transitioned as the sun went down. We kept the details cohesive, from a custom Grey Goose bar to a ‘Touch of Gold’ dress code that made the guests feel like part of the aesthetic. To wrap it all up, we timed a fireworks display against the Burj Al Arab to give the evening a classic Dubai finish.
The event’s reach went far beyond the 300 people in the garden. It was covered in six global markets, including the USA and UK, and generated nearly half a million social media impressions. By bringing together a mix of local tastemakers and international icons like Imaan Hammam and el Seed, we helped Condé Nast land in the region with real authority. It wasn't just a successful party; it was a high-profile introduction that successfully bridged the gap between global standards and local culture.
Gallery
