Rolls-Royce Track Experience

With an electrifying display of power, precision and presence, we took over Dubai Autodrome’s Hill Paddock to create a memorable experience for guests who have ‘seen it all’. A rare moment in history – Black Badge Spectre, their most powerful motor car ever made its bold debut on the track.
With the challenge to come up with an engaging activation we decided to offer guests a personalised video of their drive as a shareable souvenir. We captured them in our on-site studio set-up for their intro, filmed from two angles in the car, and cut it all together to create a dramatic Rolls-Royce branded clip they received from us before they even left the event– perfect to share on socials while the adrenaline was still pumping!